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Virtue Hair Care

At a lab in Winston-Salem, scientists work to advance regenerative medicine and help those who have sustained traumatic injuries on the battlefield. Six years ago, they developed a way of harvesting keratin in its purest, most powerful form – directly from human hair. For the first time, they were able to keep the protein whole, and test results showed profound healing effects. This discovery was called Alpha Keratin 60kuTM.
Thanks to Alpha Keratin 60kuTM, the products Virtue has developed can do what no other beauty products can – change the health and quality of your hair for good.
"We believe in the goodness of science, the greatness of beauty and doing our part to create a better tomorrow for all. We just happen to be starting with your hair."


This is Virtue