Shen Store & Founder
The Cool Hunter
Fashion stylist and Brooklyn mom Jessica Richards is a California native who looks like a surfer girl but with a downtown edge. She founded Shen in 2010 after a calamity with a face cream sent her up to Smith and Court Streets in search of a suitable replacement. Coming up empty handed with the realization that there was “no beauty in Brooklyn,” the idea of Shen was born. What began as a neighborhood haven for undiscovered, organic lines and exclusive British imports soon started attracting consumers from Manhattan, Europe, Asia and beyond.
Jessica is renowned in the industry for her considered, relevant curation, and has been featured in the New York Times, Vanity Fair, Interview, Allure, Harper’s Bazaar, The Huffington Post and Goop. “I think that fashion and beauty are very much the same - people want something special, they want to feel cool - like they have a gem, and then they tell their friends about it,” she says. “I love hunting for cool brands and supporting the people behind them.”