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Our Team

Jessica Richards

Shen Beauty Owner and Founder

Known in the industry as 'The Cool Hunter,” fashion stylist and Brooklyn mom Jessica Richards is renowned in the industry for her considerate, relevant curation, and has been featured in the New York Times, Vanity Fair, Interview, Allure, Harper’s Bazaar, The Huffington Post and Goop.

What began as a neighborhood haven for undiscovered, organic lines and exclusive British imports soon started attracting consumers from Manhattan, Europe, Asia and beyond.  “I think that fashion and beauty are very much the same - people want something special, they want to feel cool - like they have a gem, and then they tell their friends about it,” she says. “I love hunting for cool brands and supporting the people behind them."

Jill Freeman

Buyer | Business Manager | Makeup Artist

Jill Freeman is Shen’s Buyer and resident expert. Jill’s background as a makeup artist varies from New York Fashion Week, editorial photo shoots, to working with private clients. Her personal philosophy with beauty is simple... It all starts with a face and every face has its own unique expression of beauty. "Beauty is my art. I have an eye for meshing what your eye sees with how your emotions feel. Shen Beauty is more than a beauty store, it's an experience! You feel it the minute you walk in the door. I know you will love the product selection because we loved them first! Unique, Indie, niche, organic, natural, result driven products are our focus and I am really proud of our curation! I want you to leave feeling naturally beautiful with products that you will love wearing and feel good about as well."

Josh Beeler

Brow Grooming + Microblading Specialist | Makeup Artist

Josh has honed his skills in make up and eyebrows over the span of his 20 year career in beauty. He won best brows in Brooklyn from InStyle magazine and is known as the brow guru. He’s perfected lash perms and he is our microblading genius. His services are perfect for the girl that wants little to no daily maintenance, but wants to wake up looking like a million bucks. 

Lara Kaiser

Esthetician | Brow Specialist | Makeup Artist

Lara became beauty obsessed as a young, small town girl and never looked back. After graduating from esthetician school, she took a position as a brow specialist at the top salon in Nebraska and attended the Damone Roberts master class for brows, which took her technique to the next level. Being obsessed with brows has paid off-- she's groomed over 10,000 brows in her career. It's Lara's goal as an esthetician and all around beauty bestie to help her clients feel confident and fabulous so their natural, unique beauty can shine. “It's important to create a beauty regimen that highlights your best features rather than a paint-by- numbers prescription.”

Candice Forness

Ayurvedic Face Lift Masseuse

Candice holds strong a belief in holistic beauty. “And I have magic hands!”  Candice is a certified Ayurvedic facelift masseuse, makeup artist, mens groomer, and certified energy healer.  Mehta Natural Face Lift Massage is a holistic anti aging technique based in Ayurveda “the science of life”.  This divine hour long face massage is composed of acupressure, Swedish massage, yoga, lymphatic drainage, and energy balancing polarity therapy.  Creating a natural facelift with radiant results.  Combining outer beauty with inner balance.